HBO Marketing Exec Courteney Monroe to Step Down

HBO marketing exec Courteney Monroe -- who oversaw the campaigns for everything from The Sopranos to Game of Thrones -- will step down by year's end, a rep for the network confirms to The Hollywood Reporter.our editor recommends HBO's 'Too Big To Fail' lands all-star cast'Boardwalk Empire' Attracts 4.8 Million Viewers for HBO VIDEO: 'Game of Thrones' Season 2 Teaser Released Monroe, whose official title is executive VP of consumer marketing and digital platforms, also oversaw the HBO GO iPad App, which allows users to stream shows. PHOTOS: Who's Who on 'Game of Thrones' She has traveling between NY and Washington, D.C. since her husband relocated there for work about a year and a half ago. "From a family perspective, from a personal perspective, the commute is challenging," Monroe, who has two children, told Ad Age, which first reported the news. She will seek a new job in D.C. in early 2012. STORY: 'Game of Thrones': George R.R. Martin, Peter Dinklage on the Show's Emmy Wins Monroe was instrumental in alternative marketing for HBO, which is often constrained by broadcast networks refusing to air their ads for because they compete. HBO has found success in digital and print ads that are complex, such as an eight-page insert in Vanity Fair to introduce Deadwood, or ads for the drink "Tru Blood," to promote True Blood, which appeared all over stores. Monroe joined HBO in 1998 as manager of advertising, growing to senior VP of consumer marketing in 2006. "This experience, both personally and professionally, will be very hard to replicate," she said. Read the internal memo that went out to staff on page 2. Related Topics Hirings-firings HBO 1 2 next last

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